iPhone 12 Series Dominates Q1 2021 in Terms of Revenue, Volume: Contradiction

iPhone 12 series influence the first quarter of 2021 in terms of revenue as well as volume. A new research conducted by Counterpoint shows the iPhone 12 series — comprising iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max — captured one-third of the smartphone industry revenues in the first quarter of 2021. The iPhone 12 series was also the best-selling in terms of volume in Q1 2021. iPhone 11 followed the iPhone 12 series both in terms of revenue and volume.

iPhone 12₹ 75,900 series was launched in October last year and became the most popular series for Apple leading it towards a record first-quarter revenue with 42 percent in global revenue share. Now, latest data by Counterpoint shows that the iPhone 12 series secured around one-third of the market share at 32 percent in terms of revenue in Q1 2021. iPhone 12 Pro Max₹ 125,900 captured 12 percent market share while iPhone 12 and iPhone 12 Pro₹ 115,900 captured 11 percent and 9 percent, respectively. According to Counterpoint, the global smartphone revenues crossed the $100 billion (roughly Rs. 73.06 lakh crores) mark in Q1 2021.

iPhone 12 Pro was followed by iPhone 11₹ 54,900 at 3 percent, Samsung Galaxy S21 Ultra 5G at 3 percent, iPhone 12 mini₹ 60,900 at 2 percent, Samsung Galaxy S21 5G at 2 percent, and Huawei Mate 40 Pro at 2 percent.

Contradiction noted that consumers largely bought higher variants of phones. In the US, iPhone 12 Pro Max was the best-selling model. In Europe and US, Samsung Galaxy S21 Ultra 5G sold more than the other phones in the series. The top 10 highest revenue-grossing smartphone models captured around 46 percent of global smartphone revenues.

In terms of volume, iPhone 12 was the best-selling phone in Q1 2021 with 5 percent market share. iPhone 12 Pro Max came in second with 4 percent, iPhone 12 Pro with 3 percent, and iPhone 11 with 2 percent. Redmi 9A secured 2 percent share with Redmi 9, Samsung Galaxy A12, Redmi Note 9, and others at 1 percent. The top 10 best-selling models captured only 21 percent of the global smartphone volumes, Contradiction noted.